This Cookie Policy explains how Aurora Cellars. (“Aurora”, “we”, “us”, and “ours”) use cookies and similar technologies to recognize you when you visit our website at www.auroracellars.com, (“Website”).
It explains what these technologies are and why we use them, as well as your rights to control our use of them.
In some cases we may use cookies to collect personal information, or that becomes personal information if we combine it with other information. In such cases our Privacy Policy will apply in addition to this Cookie Policy.
Cookies are small text files that are placed on your machine to help the site provide a better user experience. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.
Cookies set by the website owner (in this case, Aurora) are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”. Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that set these third party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites. In general, cookies are used to retain user preferences, store information for things like shopping carts, and provide anonymised tracking data to third party applications like Google Analytics. As a rule, cookies will make your browsing experience better. However, you may prefer to disable cookies on this site and on others. The most effective way to do this is to disable cookies in your browser.
We suggest consulting the Help section of your browser or taking a look at the About Cookies website which offers guidance for all modern browsers
We use first and third party cookies for several reasons. Some cookies are required for technical reasons in order for our Websites to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Online Properties. Third parties serve cookies through our Websites for advertising, analytics and other purposes. This is described in more detail below.
The specific types of first and third party cookies served through our Websites and the purposes they perform are described below (please note that the specific cookies served may vary depending on the specific Online Properties you visit):
These cookies collect information that is used either in aggregate form to help us understand how our Website are being used or how effective our marketing campaigns are, or to help us customize our Websites for you.
Who serves these cookies:
How to refuse:
To refuse these cookies, please follow the instructions below under the heading “How can I control cookies?“.
Alternatively, please visit the relevant opt-out link below:
Cookie provider: Google Analytics
Opt-out Link: here
These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.
Who serves these cookies:
How to refuse:
To refuse these cookies, please follow the instructions below under the heading “How can I control cookies?“. Alternatively, please visit the relevant opt-out link below:
These cookies are used to enable you to share pages and content that you find interesting on our Websites through third party social networking and other websites. These cookies may also be used for advertising purposes too.
Who serves these cookies:
Cookie provider: Facebook
Website URL: www.facebook.com
Cookie provider: Google
Website URL: www.google.com
Cookie provider: Instagram
Website URL: www.instagram.com
How to refuse:
To refuse these cookies, please follow the instructions below under the heading “How can I control cookies?“. Alternatively, please visit the relevant opt-out link below:
Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our Websites or opened an e-mail that we have sent them. This allows us, for example, to monitor the traffic patterns of users from one page within our Websites to another, to deliver or communicate with cookies, to understand whether you have come to our Websites from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of e-mail marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.
Third parties may serve cookies on your computer or mobile device to serve advertising through our Websites. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. This can be accomplished by them using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details or other details that directly identify you unless you choose to provide these.
You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser’s help menu for more information.
In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit:
We may update this Cookie Policy from time-to-time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.
If you have any questions about our use of cookies or other technologies, please email us at winery@auroracellars.com or by post to:
Aurora Cellars
7788 East Horn Road
Lake Leelanau, Michigan 49653
Aurora’s collections of white, red, and sparkling wines are all exquisite examples of the quality of wine that is being produced from fruit grown on the Leelanau Peninsula. We offer an assortment of wine from dry to sweet and white to red in hopes of having a wine to please a wide variety of palates. We strive to produce wines that have a true sense of place.
OPEN from 12 PM – 5:00 PM Sunday-Friday
OPEN from 12 PM – 6:00 PM Saturday
OPEN from 12 PM – 6:00 PM Sun-Fri
OPEN from 12 PM – 7:00 PM Sat