
LOYALTY POINT PROGRAM
Get Rewarded for Every Dollar Spent
Celebrate the wine country lifestyle with our unique Aurora Cellars Loyalty Points Program.
Here’s why you’re going to love it…
and there’s even more!
EARN POINTS EVERY TIME YOU SHOP
When you join, for every dollar you spend, you’ll earn points to redeem toward exclusive food and wine experiences at Aurora Cellars on the Leelanau Peninsula. Membership levels give our most loyal members access to different rewards with special pricing based on your club membership level. The higher the membership level, the more access to special rewards. Unlike a wine club, there are no automatic shipments. Membership is complimentary.

Aurora Cellars Wines
WINE CLUB MEMBERS GET SO MUCH MORE
PROPRIETOR CLUB MEMBERS
Become a Proprietor Club Member and
get
25% OFF*
Wine bottles & glass pours
+
EARN 3 POINTS
FOR EVERY $1 SPENT
SOMM CLUB MEMBERS
Become a Somm Club Member
and get
15% OFF*
Wine bottles & glass pours
+
EARN 2 POINTS
FOR EVERY $1 SPENT
Get Ready for Some Serious Perks
ADVOCATE MEMBERS | SOMM WINE CLUB MEMBERS | PROPRIETOR WINE CLUB MEMBERS | |
Annual Fee | No annual fee or allocation requirement. Automatically enrolled at time of online purchase. | No annual fee to be a member. A commitment of any 6 bottles during both the April and September allocation seasons is required. | No annual fee to be a member. A commitment of any 12 bottles during both the April and September allocation seasons is required. |
Discounts on Wine Bottles and Glass Pours Purchases |
No |
Yes, 15% discount |
Yes, 25% discount |
Earn points with every purchase |
$1 spend = 1 point |
$1 spend = 2 points |
$1 spend = 3 points |
Flight Trios and Glass Pours with Reward Points | Yes | Yes | Yes |
On-site Food Purchases with Reward Points | Yes | Yes | Yes |
Merchandise and Apparel with Reward Points | Yes | Yes | Yes |
Vineyard Tasting & Tour Experience with Reward Points | No | Yes | Yes |
Winemaker Tasting Experience with Reward Points | No | Yes | Yes |
Farmhouse Overnight Experience with Reward Points |
No | No | Yes |
Wine Bottle Purchases with Reward Points | No | No | No |
Annual Birthday Bonus Perks |
Yes |
Yes |
Yes |
LET’S MAKE IT OFFICIAL
Become an Advocate Member or join our Wine Club & start earning points Today
Wine Club Members Experience Rewards
When you join the Aurora Cellars Wine Club, you gain access to exclusive experiences just for our Club Members.
Check them out:
Vineyard Tour and Tasting (60 minutes)
Come stroll through the vineyards with a guided tour and tasting to learn about the Aurora Cellars Estate and the unique soil, topography, and positioning on the Leelanau Peninsula while enjoying the wines from the grapes grown in those locations. Wine club members may accumulate points to apply toward a vineyard tour and tasting. This tasting must be reserved via email or over the phone and is subject to availability. Cancellation must be made at least 72 hours prior to the tasting date to receive a full refund. – Minimum of 2 people required
- $10 + 2,500 points per person (Proprietor)
- $15 + 3,000 points per person (Somm)
Winemaker Tasting (90 minutes)
Enjoy an entertaining and informative tasting with the Aurora Cellars winemaker. Take the opportunity to learn all about the wine and insider details you can share with your friends. Wine club members may accumulate points to apply toward the winemaker’s tasting. This tasting must be reserved via email or over the phone and is subject to availability. Cancellation must be made at least 72 hours prior to the tasting date to receive a full refund. – Maximum of 6 people allowed
- $50 + 12,000 points (Proprietor)
- $60 + 15,000 points (Somm)
Winemaker Tasting (90 minutes)
Enjoy an entertaining and informative tasting with the Aurora Cellars winemaker. Take the opportunity to learn all about the wine and insider details you can share with your friends. Wine club members may accumulate points to apply toward the winemaker’s tasting. This tasting must be reserved via email or over the phone and is subject to availability. Cancellation must be made at least 72 hours prior to the tasting date to receive a full refund. – Minimum of 2 people required
- $50 + 12,000 points (Proprietor)
- $60 + 15,000 points (Somm)
Farmhouse Overnight for up to 6 guests (Limited to a two-night maximum stay)
Come, relax, and take in the serenity that surrounds you at the Aurora Cellars Victorian farmhouse located on the Aurora Cellars property. The three-bedroom two-bathroom farmhouse is the perfect getaway for Proprietor members looking for one-of-a-kind accommodations in the heart of wine country. Enjoy estate-grown wine and unwind in the barrel sauna.
Pets are not allowed.
- $400 + 20,000 points for two nights (Proprietor)