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With every purchase*
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When you join, for every dollar you spend, you’ll earn points to redeem toward exclusive food and wine experiences at Aurora Cellars on the Leelanau Peninsula. Membership levels give our most loyal members access to different rewards with special pricing based on your club membership level. The higher the membership level, the more access to special rewards. Unlike a wine club, there are no automatic shipments. Membership is complimentary.
Similar to airline or retail store points programs, a wine loyalty program is a customer engagement initiative that rewards members for their purchases and brand loyalty. Wine loyalty program membership at Leelanau Peninsula’s Aurora Cellars is complimentary. The ultimate goal of our Loyalty Points Program is to enhance your shopping experience and foster a festive community among local wine lovers. Enjoy automatic program enrollment during your first online or in-store purchase. Create a personal profile and earn your way to exclusive product recommendations, discounts, and wine tasting events.
If you haven’t considered joining a wine loyalty program yet, you’re missing out on a world of benefits tailored to wine lovers just like you. Joining our wine loyalty program in Lake Leelanau, MI will give you access to numerous benefits, including merchandise, apparel, annual birthday bonus perks, and wine tasting private events. With three membership levels based on how often and when you purchase bottles of wine with us, you’ll be reaping loyalty program benefits with your points in no time:
Become an Advocate Member or join our Wine Club & start earning points Today
When you join the Aurora Cellars Wine Club, you gain access to exclusive experiences just for our Club Members. Check ’em out:
Explore our picturesque vineyards with a guided tour and private wine tasting event. Learn more about cool climate grapes and what makes the Aurora Cellars Estate so special, such as our unique soil, topography, and positioning on the Leelanau Peninsula. Accumulate your wine club rewards points toward this intimate experience. Reserve your spot via email or over the phone. Subject to availability, our exclusive vineyard tour and tasting experience requires at least two people. Cancellation must be made at least 72 hours before your scheduled tasting to receive a full refund.
Sample a variety of our best wines and interact with the winemakers during a one-of-a-kind winemaker tasting event. Learn insights about our craft, the specific grapes we grow and use, how the fermentation process works, and the nuances of every unique Aurora Cellars vintage. This immersive, entertaining experience will foster a deeper appreciation for wines and the artistry behind winemaking with enough fascinating insider details to share with friends and family. Accumulate membership points and reserve this tasting via email or over the phone. Subject to availability, our winemaker tasting experience accommodates a maximum of six people. Cancellation must be made at least 72 hours prior to the tasting date to receive a full refund.
Enjoy the peaceful serenity of the Aurora Cellars Estate with an exclusive two-night stay at our three-bedroom, two-bathroom Victorian farmhouse. It’s the perfect romantic getaway for Proprietor members looking for an unforgettable experience in the heart of Lake Leelanau’s wine country. Unwind in our unique barrel-shaped sauna and sip estate-grown red, white, or sparkling wines and hard ciders. Sorry, pets are not allowed during this rejuvenating overnight stay.
By joining our Lake Leelanau wine loyalty program, you’ll gain access to discounts and deals unavailable to the general public. Exclusive perks allow you to expand your horizons and palate. Network with other wine lovers during private wine tasting events and vineyard tours. Check out our frequently asked questions or contact us today to learn more about our wine loyalty program. Stay ahead of the curve of what’s happening in our local wine country!
Aurora’s collections of white, red, and sparkling wines are all exquisite examples of the quality of wine that is being produced from fruit grown on the Leelanau Peninsula. We offer an assortment of wine from dry to sweet and white to red in hopes of having a wine to please a wide variety of palates. We strive to produce wines that have a true sense of place.
OPEN from 12 PM – 5:00 PM Thursday – Monday
OPEN from 12 PM – 6:00 PM Saturday
OPEN from 12 PM – 6:00 PM Sun-Fri
OPEN from 12 PM – 7:00 PM Sat
